Finding just the right public relations gifts during the holiday season can be difficult.
Shop for a ‘creative’ (you know, the person who has everything already by nature), and the task can be impossible. Maybe this list can help. In a business moving at a digital pace, don’t be surprised to find some good, old-fashioned books here.
Assume nothing when it comes to a communicator’s interests. Investigate first, but TM: The Untold Stories Behind 29 Classic Logos by Mark Sinclair tops the list of books sure to have a meaningful impact. My short list of books also includes: Switch: How to Change Things When Change is Hard by Dan Heath and The New Rules of Marketing and PR by David Meerman Scott – a #1 Best Seller at Amazon.
The Associate Press Stylebook, released annually by the AP, is always an excellent gift. No one ever has the most current version. Make it even better by allowing your writer to avoid the page turning and buy a subscription to AP StyleGuard. It’s a Microsoft Word add-on that “provides automatic checking of your documents for AP style.”
Every creative needs some basic building blocks. And every creative moment deserves the right desktop accessory, even if it is a toy. If they’re on hand, any creative will quickly reach for Legos.
If the idea is big, so must then be the space to share it. Turn any wall or flat surface into a replica of that retro chalkboard with a can of this liquid canvas. These cans of chalkboard paint might be just the ticket for your creative. Prefer a do-it-yourself white board? Find it all here.
Its authors, W. Chan Kim and Renée Mauborgne, call it “a global phenomenon” selling 3.5 million copies. I call it a great way to challenge your views on marketing. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant has been expanded and updated – a strategy that now includes a series of mobile apps.