Top 6 Signs Your PR Firm is Failing You

Top 6 Signs Your PR Firm is Failing You
I’ve been around the ‘PR block.’ I’ve worked in a communications and public relations capacity in a variety of industries, building tremendous wealth and results: television, hi-tech, environmental, state and federal governments. With service from a junior to a SVP, I’ve hired a number of PR firms, fired a few more, worked at a couple, and operate one with great success.... Read More

Leaving Journalism: 5 Steps to Transition to a New Career

Leaving Journalism: 5 Steps to Transition to a New Career
Considering leaving journalism? I have some thoughts. It’s one of the most iconic slogans of our time – “A mind is a terrible thing to waste.” First launched in 1972 by the UNCF to raise scholarship funds for African American students, it’s a mantra that’s always remained with me in my ever-present, insatiable quest to know more. So, of course, I... Read More

Top 5 Public Relations Gifts for PR and Marketing Pros

Top 5 Public Relations Gifts for PR and Marketing Pros
Finding just the right public relations gifts during the holiday season can be difficult. Shop for a 'creative' (you know, the person who has everything already by nature), and the task can be impossible. Maybe this list can help. In a business moving at a digital pace, don’t be surprised to find some good, old-fashioned books here. 5. Reading to learn. Assume nothing... Read More

The Best iPad Public Relations Apps to Keep You Ahead

The questions are inevitable and they come when we strategists least expect them – “What’s the reach of that Facebook campaign?” Or, “What’s the status of that infographic?” To those we represent, the questions are vital. The answers, and our ability to deliver them quickly, can equate to trust, reputation and whether we’ll land the next project. Staying ahead of... Read More

Professional Judges Needed for Enormous Atlanta Student Competition

It just might be the most important, life-shaping weekend for students nationwide who are now studying marketing, entrepreneurship, finance, hospitality and management. And the weekend will happen in Atlanta. In May, 16 thousand students will descend upon Atlanta to compete in the International Career Development Conference - DECA’s highest level of competition. To pull it off, DECA will need an... Read More

A Bailout for Journalism? The New Push to Save Journalism from a Digital Death

It’s happened in the banking industry. It’s happened in the automotive industry. Even the insurance industry. So why does it sound almost absurd to pump massive amounts of federal tax dollars into journalism, to save it? The U.S., after all, has subsidized journalism before. And now two distinguished journalists are suggesting the monetary faucet be turned on again. Or else.... Read More