If PR Analytics are Everything, IPv6 is Something You Need to Understand… Now

Ryan Deal
If PR Analytics are Everything, IPv6 is Something You Need to Understand… Now
As a public relations and marketing practitioner, I’ve spent a year learning about something called IPv6, why it’s necessary and how it could impact everything we do. IPv6 is not new. It’s been planned for decades, but it’s being deployed now. And the impact on analytical and demographic reporting for marketers could be profound, if not ruinous. And that’s just... Read More

Why Communication Should Play A Bigger Role in Your Family’s Disaster Plan

Ryan Deal
Hurricane Florence Satellite Image Reinforces Need for Emergency or Disaster Plan
UPDATED SEPTEMBER 12, 2018 Millions of people under evacuation orders as Hurricane Florence fast approaches the U.S. east coast should reinforce the need for a disaster plan - and the notion that the time to prepare for a disaster is before it strikes. There’s a lot to learn from the periods of calm between disasters we, in my time at... Read More

Top 6 Signs Your PR Firm is Failing You

Ryan Deal
Top 6 Signs Your PR Firm is Failing You
I’ve been around the ‘PR block.’ I’ve worked in a communications and public relations capacity in a variety of industries, building tremendous wealth and results: television, hi-tech, environmental, state and federal governments. With service from a junior to a SVP, I’ve hired a number of PR firms, fired a few more, worked at a couple, and operate one with great success.... Read More

Leaving Journalism: 5 Steps to Transition to a New Career

Ryan Deal
Leaving Journalism: 5 Steps to Transition to a New Career
Considering leaving journalism? I have some thoughts. It’s one of the most iconic slogans of our time – “A mind is a terrible thing to waste.” First launched in 1972 by the UNCF to raise scholarship funds for African American students, it’s a mantra that’s always remained with me in my ever-present, insatiable quest to know more. So, of course, I... Read More

Three Reasons Public Relations Agencies Charge Retainer Hours

Ryan Deal
Fees for pubic relations services just might be the most examined – and complained about – part of a PR professional services agreement, especially when considering retainer hours. This reality is more prevalent in AOR, or Agency of Record, agreements. While we PR practitioners always expect to be paid, we must not forget our clients expect to know what they’re... Read More

Top 5 Public Relations Gifts for PR and Marketing Pros

Ryan Deal
Top 5 Public Relations Gifts for PR and Marketing Pros
Finding just the right public relations gifts during the holiday season can be difficult. Shop for a 'creative' (you know, the person who has everything already by nature), and the task can be impossible. Maybe this list can help. In a business moving at a digital pace, don’t be surprised to find some good, old-fashioned books here. 5. Reading to learn. Assume nothing... Read More

CCPH: A Tough-as-Nails Process, But an Amazing Credential

Ryan Deal
In my years of work at the Georgia Department of Public Health (DPH), I always measured results in improved health outcomes. Simply put, a measurable improvement in the health of our state, for me, constituted success in our work involving social marketing, communications, stakeholder engagement and outreach. And, as I’ve noted in this blog before, we saw many improvements, many successes... Read More