If PR Analytics are Everything, IPv6 is Something You Need to Understand… Now

Ryan Deal
If PR Analytics are Everything, IPv6 is Something You Need to Understand… Now
As a public relations and marketing practitioner, I’ve spent a year learning about something called IPv6, why it’s necessary and how it could impact everything we do. IPv6 is not new. It’s been planned for decades, but it’s being deployed now. And the impact on analytical and demographic reporting for marketers could be profound, if not ruinous. And that’s just... Read More

A PR Win: How Delta Air Lines Answered the Disruptive Storms

Ryan Deal
A PR Win: How Delta Air Lines Answered the Disruptive Storms
I've a long held affinity for Delta Air Lines. Maybe because Delta is Atlanta's hometown airline. Maybe because I fly Delta regularly. Or, quite possibly, because Delta always gets it right... or, in this case, makes it right. When storms crippled Delta's operations across the U.S. last week, leaving planes and flight crews out of position, Delta's ground-stop nightmare soon became... Read More

Top 6 Signs Your PR Firm is Failing You

Ryan Deal
Top 6 Signs Your PR Firm is Failing You
I’ve been around the ‘PR block.’ I’ve worked in a communications and public relations capacity in a variety of industries, building tremendous wealth and results: television, hi-tech, environmental, state and federal governments. With service from a junior to a SVP, I’ve hired a number of PR firms, fired a few more, worked at a couple, and operate one with great success.... Read More

Three Reasons Public Relations Agencies Charge Retainer Hours

Ryan Deal
Fees for pubic relations services just might be the most examined – and complained about – part of a PR professional services agreement, especially when considering retainer hours. This reality is more prevalent in AOR, or Agency of Record, agreements. While we PR practitioners always expect to be paid, we must not forget our clients expect to know what they’re... Read More

Top 5 Public Relations Gifts for PR and Marketing Pros

Ryan Deal
Top 5 Public Relations Gifts for PR and Marketing Pros
Finding just the right public relations gifts during the holiday season can be difficult. Shop for a 'creative' (you know, the person who has everything already by nature), and the task can be impossible. Maybe this list can help. In a business moving at a digital pace, don’t be surprised to find some good, old-fashioned books here. 5. Reading to learn. Assume nothing... Read More

Giving Thanks to my DPH Team

Ryan Deal
This Thanksgiving, I give thanks to my DPH team and the unbelievable results in telling the story of our Georgia Department of Public Health What might be "all in a day's work" for enormous PR firms, might just be monumental within the Division of Communications at the Georgia Department of Public Health (DPH). Our team serves as the department’s in-house,... Read More

The Best iPad Public Relations Apps to Keep You Ahead

Ryan Deal
The questions are inevitable and they come when we strategists least expect them – “What’s the reach of that Facebook campaign?” Or, “What’s the status of that infographic?” To those we represent, the questions are vital. The answers, and our ability to deliver them quickly, can equate to trust, reputation and whether we’ll land the next project. Staying ahead of... Read More