If PR Analytics are Everything, IPv6 is Something You Need to Understand… Now
As a public relations and marketing practitioner, I’ve spent a year learning about something called IPv6, why it’s necessary and how it could impact everything we do. IPv6 is not new. It’s been planned for decades, but it’s being deployed now. And the impact on analytical and demographic reporting for marketers could be profound, if not ruinous. And that’s just...
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