Each day Americans are bombarded with a mind-boggling 3,000 different and competing messages, advertisements and images.  And most all of them will fail in their delivery, funneled through a giant pipeline of noise and chatter most of us will never consciously see or hear.  Why?  That answer gets to the heart of what RD½PR does.  

Even the largest and most successful public relations and marketing firms often fail at getting their message through.  Too often the creative process is tracked on what had been known to be trusted and tested best practices.  As a result, campaigns are cloned.  Mailing lists are duplicated.  Ad spaces are purchased.  And the message is again thrust down that giant pipeline of noise and chatter.

A successful message is one that emerges, existing beyond the daily bombardment of words and images.  It is not only heard or seen, but it is one that invokes change.  It changes minds, changes habits, and ultimately changes action.

Change is RD½PR.

Building on more than 12 years of experience as an Emmy Award winning television news reporter, RD½PR’s Ryan Deal has leveraged his unique understanding of media, people and the habits of both to foster positive change for a variety of Fortune 500 companies and non-profit groups. He's built amazingly successful teams across a variety of industries.  His television work has been seen on CNN, CNN International, CBS, ABC and Fox News.

Since 2000 Ryan has worked to increase brand awareness, create full-scale public relations and marketing plans as well as create and implement crisis communications plans.  He has provided media training and coaching for corporate executives, public relations firms, police officers and non-profit groups.

In 2001 Ryan would be among the nation’s first to implement new and emerging media during his work to launch Blackberry.  And today Ryan is working with clients to seize the influence of increasingly powerful social media.  Ryan continues to give back to his community by providing pro-bono work to charities, animal welfare organizations, elected officials and candidates for public office.